IT Central Station more than doubled the amount of product reviews available on its platform, with each review undergoing the company’s standard triple authentication process to assure the validity of each review. In 2015, IT Central Station continued on its path of innovation by launching its platform for video product reviews in which technology professionals share their product experiences in video. Over the course of the year, IT Central Station members contributed more than 60 video reviews to help their peers make a better buying decision. Examples of video reviews are: CA, HPE, and VMware.
During 2015, IT Central Station significantly grew the number of enterprise technology vendors that leverage its community for awareness, lead generation, and marketing programs. IT Central Station completed integrations with Salesforce, Marketo, Hubspot, and Oracle Marketing Cloud for streamlined delivery of 100% opt-in leads for technology vendors aiming to reach an audience of serious buyers.
As research continuously shows the importance tech buyers place on peer experiences and product ratings, IT Central Station hosted an online event with marketing leaders from AppDynamics, CA, HP, and ServiceNow on the topic of Yelpification of Enterprise Tech. The webinar addressed the growing need enterprise tech firms have to leverage customer reviews to build awareness and generate leads.
“Our rapid company growth is a true reflection of IT Central Station meeting the demands for trustworthy peer information in the enterprise tech buying process,” said Russell Rothstein, Co-Founder and CEO of IT Central Station. “2015 was a year of huge strides for us, and we look forward to continue growing and better serving the enterprise tech community in 2016.”
About IT Central Station | www.itcentralstation.com
IT Central Station is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. The company has been called an "innovative platform at the forefront of the new social buying process" by IDC and the "Yelp for Enterprise Tech" by the Wall Street Journal. IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision. For more information, visit www.ITCentralStation.com.
IT Central Station Contact: Eden Fienberg | Email: firstname.lastname@example.org | (646) 328-1944
Tuesday February 02, 2016